It was 1905: at Portomaggiore, to the south of Ferrara, Gennaro Fabbri took over an old drug store and started producing the first liqueurs, fruit “marena” and syrups. Fabbri1905 is now led by the founder’s great-grandsons: Andrea, Nicola, Paolo and Umberto Fabbri. It is universally renowned for having “invented” amarena and fruit syrups but in actual fact it is busy consolidating the reputation of the Italian art of confectionery, in all its forms, throughout the world. Fabbri’s production boasts around 1,200 different products, all made at its own factories, strictly controlled by the R&D department. Fabbri allocates approximately 1.2% of its turnover to the research and development of new products, allowing the company to offer about 40 new products a year.

“Think globally, act locally” inspired Fabbri since its foundation. Gennaro Fabbri started to export the Fabbri name from Bologna to the rest of Italy during the early years of the company’s existence. In the post-war period, his sons and grandsons crossed the national borders to spread the word about “the sweetness of Fabbri” throughout Europe. This philosophy continues under the current management, who has taken Italian-style desserts to 74 countries worldwide.

Fabbri products, always inspired by Italian traditions, manage to anticipate new trends and forms of consumption. They are also “troubleshooters” for ice-cream makers, confectioners, restaurateurs and bar managers. Looking ahead and anticipating future flavor trends before anyone else: this is the formula which has enabled Fabbri to achieve worldwide fame, becoming a partner of the top professionals.

Yet Fabbri’s commitment extends beyond the world of commerce. It is a style, with the aim of diffusing the culture of the Italian dessert-making tradition. In 1996, the company established La Spiga, the international school for artisan ice-cream makers and confectioners. And in the centenary year, it launched the international competition “Targa Amarena Fabbri”, aimed at worldwide chefs and pastry chefs.